Great Article on Trends in retail technology by Richard Ventura Vice President of Business Development and Solutions, NEC Display Solutions of America
We live in an ultra-connected world. It seems like every day a new technology enters common use, making our lives easier while keeping us ever more plugged in — and causing us to wonder, “How on earth did we function before?”
The retail landscape is no different; every year new data points to technology’s impact on how people shop, and the day that consumers use cutting-edge technology to navigate and make every single purchase is not far away.
Retailers need to keep on top of technology trends to stay relevant and aligned with their customers’ digital needs. According to the Global Powers of Retailing 2016 report by Deloitte, “With more shoppers — both in the developed and developing worlds — embracing cultural trends and gaining access to technology that will allow them to be ‘connected’ 100 percent of the time, retailers worldwide need to advance their own offerings to fit the behaviors of this new consumer.”
Industry shows are a great way to see what’s out there and what’s coming, and the 2016 National Retail Federation trade show featured some key advancements that will help retailers reach new heights of customer engagement using digital technology.
Find the full Article Trends in Retail Technology here: DigitalSignageToday
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