Digital influence in retail

Digital influence in retail – Navigating the new digital divide: Global edition

Digital influence in retail

A global summary of findings from nine countries on digital influence in retail – by Deloitte’s Kasey Lobaugh

The Global edition of this report explores the digital preferences of consumers, especially how the use of digital devices impacts in-store shopping behavior. It is based on a survey of thousands of consumers in nine different worldwide markets.

For over three years, Deloitte has been exploring the digital preferences of consumers, especially how the use of digital devices impacts in-store shopping behavior. Findings from this research show that digital technology, along with easy access to digital information, not only affects sales within digital channels, but also has a much broader impact – a “digital influence” – on in-store sales and in-store consumer behavior.

The data makes clear the growing importance of digital, and indicates a rapidly evolving retail landscape. The industry is accelerating toward a day where 100 percent of shoppers will be connected 100 percent of the time. This development is transformative in nature, and is true not only in the US market, but internationally as well.

This report is based on data collected during late 2014 and early 2015 by surveying consumers in nine key global retail markets: United States, Netherlands, United Kingdom, Germany, Mexico, Canada, Australia, China, and India. This provided millions of comparative points of data representing both mature markets and markets emerging technologically.

While there are natural cultural and economic differences, there is virtually complete align
ment across those markets regarding digital influence on in-store behavior. It suggests that retailers continue to dramatically underestimate the impact the onslaught of digital is having on the industry.

Find the Full Article here: Deloitte

See how you can leverage this for your business here: Digital Retail Technology